BIZ KID$

Biz Kid$ is a national financial literacy initiative that teaches kids about money and business. The overall objective of Biz Kid$ is to engage young people and help them develop life skills in the areas of financial literacy and entrepreneurship. The initiative includes an Emmy award winning television series, free classroom curriculum, outreach activities, and a website targeting kids 9 – 16 years old. It is the first national public television series promoting financial education for elementary through high school students and was created by the same team that produced “Bill Nye the Science Guy”.

Each Biz Kid$ episode shows kids how to make and manage money. To keep young viewers engaged, the series includes a fast-paced mix of direct education delivered by young actors, sketch comedies, and stories featuring real life young entrepreneurs. Biz Kid$ used the power of television to teach students how to use credit wisely and reinforces the importance of budgeting, saving, and giving back to the community.

Credit Union Funded & Branded
A coalition of over 300 credit unions and affiliates from across the country have helped exclusively fund Biz Kid$. This collective body has contributed over $14 million towards the show’s production, website, curriculum development, and outreach.

All 65 episodes begin and end with an underwriting credit reminding viewers that: “Production funding for Biz Kid$ is provided by America’s Credit Unions, where people are worth more than money.” Downloadable collateral materials also recognize America’s Credit Unions, helping draw the brand link between credit unions and the national underwriting sponsorship of Biz Kid$.